4 Reasons Why Small Businesses Should Consider SEO

Search engine optimization isn’t just about building content and monitoring traffic. The recent coronavirus pandemic has changed how people search for information, exposing new opportunities. Companies that employ active SEO can quickly respond to new searches and changes in consumer behavior. This strategy is measurable, cost-effective, and long-term. Read on to learn some reasons why small businesses should consider hiring SEO companies in Canada. Also, consider these other benefits.

SEO helps build long-term equity for your brand:

The ability to rank highly on Google’s search results page (SERP) is crucial in building brand equity. When you rank on page one, you establish yourself as a credible player in your industry, which in turn increases your brand’s credibility. Most searchers perceive winning brands as real, trustworthy players. SEO helps your brand build this reputation because visitors from organic searches are generally of higher quality and more likely to trust your brand.

It’s measurable:

If you own a small business, you probably haven’t given SEO much thought. However, you should know that SEO can dramatically increase your online visibility and revenue. Approximately 40% of trackable web traffic comes from organic search. That means that if a user types in a particular search phrase, your website will be ranked at the top of the list. This allows your business to reach millions of prospective leads and shoppers. A properly-orchestrated SEO campaign can double your ROI.

It’s cost-effective:

The importance of SEO for small businesses cannot be overstated. The first page of Google’s organic search results is visited by approximately 40% of internet users, and those sites ranked high in the results are more likely to be visited by these consumers. If your website appears at the top of the results, you’ll expose your business and brand to millions of potential shoppers. When done right, SEO can double your ROI.

It’s a long-term strategy:

While it may not be possible to see immediate results, smart targeted SEO is a surefire way to achieve measurable growth without a large marketing budget. Unlike PPC advertising, where you may spend thousands of dollars on irrelevant traffic, SEO attracts the targeted traffic to your website. This traffic converts to customers who are more likely to trust your business. Plus, search engines aren’t going away anytime soon.